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Research papers

Observation and pseudo-experimentation

The present paper attempts to illustrate one of the ways data collection may move along: making use of observation and quasi-experimental procedures. This way means improving the approach, by collecting data in strictly defined conditions of the...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Alain Zwilling
November 1, 1977
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Citation

Zwilling, A. (1977a, November 01). Observation and pseudo-experimentation. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/observation-and-pseudo-experimentation


Research papers

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
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Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions (French). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions-french-


Research papers

Measurement of subjective well-being and its implications on socio-political decisions

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
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Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions


Research papers

Travel experience segmentation as a predictor of holiday behaviour

This paper starts from the hypothesis that the travel behaviour of one and the same individual over a period of several years is characterised by a certain regularity, and that therefore a travel experience segmentation can be used as a predictor of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Hanspeter Schmidhauser
June 15, 1977
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Citation

Schmidhauser, H. (1977a, June 15). Travel experience segmentation as a predictor of holiday behaviour. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/travel-experience-segmentation-as-a-predictor-of-holiday-behaviour


Research papers

Patient influence on prescribing

This paper sets out to examine whether a better understanding of the problems and actual behaviour of patients could be used to improve the pharmaceutical industry's communications with the doctor. The results of recent group discussions carried out...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: P. Hohenberg, I. Burgess
March 1, 1977
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Citation

Hohenberg and Burgess (1977a, March 01). Patient influence on prescribing . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/patient-influence-on-prescribing-


Research papers

Yea-saying

This paper takes a careful look at the phenomenon of 'yea- saying' , defined as "the tendency of respondents to express agreement with a statement irrespective of the attitude expressed by that statement". Most experienced researchers would probably...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Roger J. Stubbs, Peter Hutton
June 15, 1976
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Citation

Stubbs and Hutton (1976a, June 15). Yea-saying. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/yea-saying


Research papers

Learning about promotions

Ultimately we need to establish the effects which promotions have on the consumer- i.e. any increased purchasing in the short term, or changes in attitudes and loyalty in the longer term - and to relate this to costs. Where promotions are aimed at...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Andrew S. C. Ehrenberg
June 15, 1976
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Citation

Ehrenberg, A. S. (1976a, June 15). Learning about promotions. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/learning-about-promotions


Research papers

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
June 15, 1976
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Citation

Harris, Walpole and Blyth (1976a, June 15). Towards a new evaluation of grassland nutrition. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/towards-a-new-evaluation-of-grassland-nutrition


Research papers

On the teaching of effective decision making in marketing

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson
June 1, 1976
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Citation

Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing